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14-18 August 2023Stockholm Fashion District

Welcome to a new season!

SHOWROOMS: 14-18 AUG
THE FAIR HALL: 15-17 AUG

Join us during Fashion Week Trade on August 14-18 'th! We are welcoming buyers, designers, and other professionals in the field to our inspiring trade fair. Here you will be presented with new collections by our exhibitors and get the opportunity to make important connections within the industry. We are opening the doors to both the showrooms and the fair hall where we are offering an arena for efficient and fruitful meetings.

We are now busy establishing a fantastic program for you and the other visitors, which we soon will present in its entirety. In the meantime, you can keep an eye on this page, where the program is continuously updated.

On our brand list at stockholmfahiondistrict.se, you can botanize among brands under our Fashion Business Network and prepare for the season. Filter to find out which brands are participating and book your meetings directly on their page.

Welcome to register your participation now!

Register here

Program

Dates and opening hours

Stockholm Showroom, August 14-18'th

Augustendalsvägen 7, Nacka Strand

The reception is open
Monday -Friday, 09.00-18.00
Saturday: open for booked meetings.
Sunday: open for booked meetings.


Stockholm Shoe House, August 14-18'th

Cylindervägen 20, Nacka Strand


The reception is open

Monday-Friday, 09.00-18.00
Saturday: open for booked meetings.
Sunday: open for booked meetings.


The Fair Hall, August 15-17'th

Nackastrandsmässan, Augustendalstorget 6, Nacka Strand

The reception is open

Tuesday-Thursday, 09.00-18.00



Make sure to send a booking request to those brands you want to meet, you will find all the brands here.

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Exhibition: Jennifer Blom

Welcome to get inspired by an exhibition with some of Jennifer Blom's magical creations. Jennifer Blom creates preloved and sustainable fashion for the special moments in life. To purchase either custom-made or second hand and pass on to the next generation. Or simply to rent, wear and shine for that once-in-a-lifetime occasion. Either way, this is a brand that goes beyond a dress, and that explores and respects the world we live in and its different phases. It's a continuous movement where the journey both before and after the destination is as important. 

The power and inspiration of nature have been an essential part of creation since the birth of the brand Jennifer Blom. The work is a collaboration with our environment. The vision is to create natural beauty and with carefully handmade clothes provide a sustainable alternative for a more conscious lifestyle. Each dress by Jennifer Blom has a unique life of its own.

Monday August 14th-Sunday August 20th
Stockholm Showroom, Augustendalsvägen 7

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Enjoy a Nespresso

Kickstart your morning or just take a well-deserved break between meetings at the coffee stand at the entrance of Stockholm Showroom and Stockholm Shoe House where Nespresso are offering all visitors and exhibitors a cup of coffee.


Monday August 14'th- Friday August 18'th
Stockholm Showroom, Augustendalsvägen 7

Monday August 14'th- Friday August 18'th
Stockholm Shoe House, Cylindervägen 20

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Exhibition: Encouragement for Action

Come and get inspired by a photo exhibition consisting of previous winners of the Stockholm Fashion District’s prestigious sustainability award Encouragement for Action. The award was established in 2018 an encouragement award with the aim of promoting sustainable development in the fashion industry. Among the winners you will find, among others, Lars Wallin, Rave Review, Renewcell, Houdini Sportswear, Filippa K and Nudie Jeans.


Monday August 14'th- Thursday August 17'th
The fair hall, Augustendalstorget 6

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Talk with Vanessa Leporati: "Sell with care and self-insight"

Welcome to a talk with a focus on communication, cooperation and hospitality - because relationships are the way to satisfied customers and employees. 

Vanessa Leporati is a lecturer, trainer and sales coach who leads individuals and teams to higher self-awareness and companies to better communication and increased sales. She is certified in Insights Discovery, the pedagogy of the four colors. Vanessa has extensive experience from the wholesale and retail side after working in stores for many years and later as an agent with international fashion brands in her portfolio. Vanessa has also helped many stores and chains in retail to increase self-awareness in customer service and increase sales. Vanessa has recently been voted into the list "Top 100 - Sweden's most popular lecturers and moderators”.

Monday August 14'th, 16.30-17.00
Stockholm Shoe House, Cylindervägen 20, Nacka Strand

Tuesday August 15'th, 16.30-17.00
Stockholm Showroom, Augustendalsvägen 7, Nacka Strand

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Instagram workshop with Carolina Henning & Malin Hammar-Blomwall

This workshop is an exclusive offer for you as a visitor or exhibitor at Fashion Week Trade, where the workshop is free of charge and lunch is included. Pre-registration is required. The workshop is held in Swedish.

If you are not seen, you don't exist. Instagram is a platform you cannot opt out of if you run a store. There you reach further than your immediate area and you can attract customers from other parts of Sweden. But it's not always easy to keep up... In this workshop, the founder of Private Shopper Stockholm, Carolina Henning, and the Personal Brand & Business Coach, Malin Hammar-Blomwall, give you the tools you need to build your brand on Instagram. Pre-register to the workshop no later than Thursday August 10th  here.

Carolina Henning started Private Shopper Stockholm just over 12 years ago and has a past in sales and marketing. She started the company to help people understand how to combine garments with each other and how to dress to highlight or hide. Carolina wants the customers to get a lesson in color, shape and textile-material theory. Private Shopper Stockholm delivers the personal shopping service to several of the large shopping centers and malls in Stockholm and beyond. 

Malin Hammar-Blomwall is a Personal Brand & Business Coach who helps coaches & entrepreneurs to scale their businesses with their personal brands, attract dream clients and make more money. She has a background in PR, marketing and advertising - most recently in a managerial position in the property industry.


Monday August 14'th, 12.15-13.30
Stockholm Showroom, Augustendalsvägen 7

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Boots & Beers Join your friends!

A warm welcome to an After Work in Stockholm Shoe House! We invite you to mingle with your colleagues in the field, while enjoying refreshing drinks and snacks! 



Monday August 14'th, at 17.00-19.00
Stockholm Shoe House, Cylindervägen 20, Nacka Strand

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Fashion Show: The Swedish School of Textiles

The Swedish School of Textiles graduationfashion show is an annual event to spread the works of the school’s graduates to Stockholm based and international industry and press. The fashion show offers creativity, aesthetic skill, innovation and ideas for future fashion scenarios. The show will take place during Fashion Week Trade at Stockholm Fashion District. RSVP to the show to Thomas Hägg PR & Communication at exit23@thomashagg.com.


Tuesday August 15’th, 11.00 
The fair hall, Augustendalstorget 6

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Press & Buyers lunch: News in the district

Come and listen to our CEO, Helena Waker, who will present our latest news, the Nordic Lab participants at the fair and all the things that Stockholm Fashion District is arranging in and outside the district this upcoming season. Jennie Rosén, CEO of Swedish Fashion Council, will also be present to summarize the three most important insights from the latest Fashion Transformation Report. We will be offering a light lunch and the number of spots will be limited, so please pre-register here to let us know that you are coming.

Tuesday August 15'th, at 12.30-13.30
The Fair Hall, Automobilgatan 1, Nacka Strand

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Cheers & Bubbels X Sveriges Textilhandlare

Welcome to start the season with an After Work in Stockholm Showroom! Together with Sveriges Textilhandlare we invite you to enjoy drinks, snacks, nice music and good company. Come by and take the opportunity to network and mingle! RSVP when registering!

Tuesday August 15'th, at 17.00-19.00
Stockholm Showroom, Augustendalsvägen 7, Nacka Strand

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SFD Summer Party X Alecta Fastigheter

In collaboration with Alecta Fastigheter we invite you to Stockholm Fashion District's Summer Party outside the fair hall! Welcome to enjoy a cold drink and some good music by our amazing DJ in the sun after an intense day full of meetings. There will also be food available in our nice food trucks and the first 100 guests get a food ticket. On-site you will also be able to meet the fragrance experts from Sniph, who will guide you to find your signature scent in their perfume bar. Take the opportunity to celebrate the upcoming season together with us! RSVP to the party when registering.


Wednesday August 16'th, at 17.00-21.00 
Automobilgatan, Nacka Strand

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Mingle & Mini Golf at the Quay

Welcome down to the quay in Nacka Strand and join our mingle in conjunction with the padel tournament. Come and enjoy good company, drinks and food at Golfbaren's terrace. If you would like to play some mini golf, that will be possible too. Stockholm Fashion District’s partner Hjerta also welcome you to mingle and hands out drink tickets to the 50 first guests. If you would like to play some mini golf, that will be possible too. RSVP to the mingle when registering. 


Thursday August 17'th, 17.00-20.30
Golfbaren, Augustendalsvägen 53, Nacka Strand

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SFD Padel Open

Welcome down to the quay in Nacka Strand to watch the padel tournament! Here the pre-registered teams meet and play with just the right amount of seriousness and enjoy each other’s company in a nice environment. During the tournament, we invite you to a mingle where we cheer for the winning team and enjoy a drink - read more about this above. 

Thursday August 17'th, 17.00-20.30
Nacka Strand quay, Augustendalsvägen 53

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Buyers Club

During Buyers Club we meet together with retailers and buyers in the fashion industry to share business ideas about the customer journey, how to increase sales, and how to deepen the relationship with both the customers and the suppliers.

There are a limited number of spots, so secure yours no later than Tuesday August 15th by registering here. Please note that this networking opportunity is exclusively for you who are a buyer or run or work in a store.


Friday August 18'th, 12.45-14.15
Stockholm Showroom, Augustendalsvägen 7

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Find your way here


Addresses
Stockholm Showroom, Augustendalsvägen 7, Nacka strand.
Stockholm Shoe House, Cylindervägen 20, Nacka strand.
Guest Brands in The Fair Hall, Augustendalstorget 6, Nacka strand.

By car:
Follow Stadsgårdsleden from Slussen in central Stockholm towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”. Travel time approx 8 minutes.

Parking:
There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand. 

By Taxi:
Stockholm Fashion District recommends Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00). 

Note that you can book with fixed price (450 kr/trip excluding waiting rate that will be to you if you are late) with Taxi Stockholm between Stockholm Central Station and Stockholm Fashion District, Augustendalsvägen 7 in Nacka strand. For the fixed price to be valid you need to book the pick-up from Centralplan 15 (by the restaurant O’Learys, besides the entrance to Stockholm Central Station) and inform that you want to book with a fixed price. Book by calling 08-612 00 00.

With public transport:
When you travel with SL:s boats or buses you can buy your ticket either directly with your credit card, or in SL:s app (paying with Swish or credit card).

Bus 443 departs from Slussen to Nacka Strand every 15 minutes during the whole day and until late night, with an estimated travel time of 10 minutes.

The SL boat marked 80X Nacka Strand departs from Nybroplan (at Nybrokajen) and goes directly to Nacka Strand without any stops in between and with an estimated travel time of 25 minutes.

The SL boat marked 80 Ropsten departs from Nybroplan (at Nybrokajen) to Nacka Strand with an estimated travel time of 35 minutes.

For more options of how to come here by public transport, see the travel planner on www.sl.se here or in SL:s app.

Sea walk / bike ride from Sickla or Södermalm:
Take a walk or bike ride along the water to Nacka strand. Those who want to walk along the water can walk over Svindersviksbron which connects Kvarnholmen with Nacka strand. There are also many other good bike paths to choose from.

From Arlanda:
Take the Arlanda Express or Airport Bus to the Central Station. From there, take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. You can find the timetable for public transport with SL here.

From Bromma Airport:
Take the Airport Bus to the Central Station. From there, take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. You can find the timetable for public transport with SL here.

From Central Station / City Terminal / T-Central:
Take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. Timetable for public transport, SL. You can find the timetable for public transport with SL here.

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